Gradient data

The main gradient (used in logo): linear-gradient(30deg, #ffdb01 0%, #ff851f 30%, #ff3d3d 52%, #ff0f6f 70%, #f0f 100%)
A more red/pink-ish gradient, white text is easier to read on this: linear-gradient(30deg, #ff3d3d 0%, #ff0f6f 50%, #f0f 100%)
PulseChain gradient: linear-gradient(30deg, #f00 0%, #e619e6 25%, #8000ff 50%, #0080ff 75%, #00eaff 100%) file_downloadMain gradient

Stylization & spelling

HEX.COM, go.hex.com
HEX.COM: 38% APY mining
Writing "HEX.COM" is superior to "#HEX" or "$HEX" (for example on Twitter). It is better to direct users to the website instead of the hashtag.
For any kind of merchandise or advertisement always write "HEX.COM" instead of "HEX".

Hexicans ("users" not "people"), HEX Stakes/to Stake/to restake/Staking/staked/unstaked, Emergency End Stake ("EES"), T-Shares, shares, 1000 B-Shares equal 1 T-Share. Use "2500 T-Shares" instead of "2.5 Q-Shares".

The currency is called "HEX" with the ticker $HEX. Alice owns 123 HEX, Bob owns 3 T-Shares.
Do not use "Hex" or "hex" (capitalize it and write "HEX"), "HEX coin", "HEX token" or "HEX crypto". For marketing, writing etc. use "HEX.COM" not "HEX". You may write "HEX.com" if it fits the context but usually it's stylized "HEX.COM". Write "HEX.COM" if possible, write "HEX" when refering to an amount like 123.45 HEX.

PulseX, MetaMask, cryptocurrency, Blockchain, Market Capitalization, Market Cap

So why is it stylized "HEX.COM" and not "hex.com"? Looks better, fits a rectangular box, nobody else capitalizes the TLD, capitalized domains work in browsers, capitalization works as clickbait & this way the brand SCREAMS in your face.